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Zubits Magnetic Closures Benefits:

• Imagine sliding into your shoes as if your laces weren't even there.
• Imagine laces that tied themselves.
• Imagine stepping out of your shoes hands-free.
• Magnets do stuff like that...

With Zubits closures there are no laces to come undone, double knot, trip over, unknot or get stuck in bike chains.
You may wear out many pairs of shoes but use the same Zubits™ on all of them. Elastic laces often stretch out before your shoes wear out.
With strong magnets on your shoes, you can conveniently hang your shoe in a lot of new places. You can also attach them to each other to keep them neatly organized in your closet.
You can pop the magnets open while wearing your shoes as you sit behind your desk, walk around the home, or take a flight. Your shoes become like comfortable slippers.

How Zubits Magnetic Closures Work?

Start with your shoes, pull three rows of shoelaces out, then lace our Zubits closures onto your shoes. (Installation Instructions) Your shoes just got insanely easy! No tying, no squeezing, no knots, no floppy bows, no coming undone. Just step into the wide opening and pull the magnets together. Our magnets have unique engineering that makes them incredibly strong. When you want to take your shoes off, just step on your heel and pop out hands-free. You can also twist the magnets to easily separate them by hand.

How can Zubits closures stay on when I run, yet be so easy to take off?

First of all Zubits magnetic closures are uniquely engineered to be incredibly strong for their size. But furthermore, consider that even when your regular shoelaces are double-knotted, you can still step on your heel and squeeze out of your shoes because this action generates a lot of force. These forces are not present when you run, which is why your shoes stay on. In the same way, Zubits™ are strong enough to hold your shoe secure while running and jumping, but they will split open when you step on your heel because that generates a lot of force. Furthermore, Zubits™ come in three strengths to match your size and intended use.

Watch parkour pros test Zubits®

We went to San Jose, CA to let the parkour team from Bay Area Movement test out Zubits on their shoes.


The Zubits Story

ryan & valerie zubitsIn 2012, Ryan & Valerie Wiens started asking if there could be an easier way to put on and take off shoes.  Their three boys were their inspiration.  They noticed that even velcro shoes took a long time for them to put on.  And the cute shoes with laces they bought for their kids just never got worn.  So they went about engineering a solution that involved magnets.  Working with engineers at a high-tech magnetics engineering company in California, Zubits magnetic shoe closures were born.  But as they developed Zubits closures and saw how convenient they were, they realized that everyone could use an easier way to get in and out of shoes… kids, adults, and the elderly.  The friends and family they gave prototypes to loved them.

So in 2014, Zubits magnetic closures were launched as a crowdfunding project on Kickstarter to help raise money for the first manufacturing and production.  The response was overwhelming.  7,200 individual backers from all over the world pledged their support for Zubits® in one month and made Zubits® a reality!